This logo represents one of my first online adventures, photographing new home community model homes, matching them with walk-through floorplans and putting them online. I approached many of my client home builders at the time. Although I didn’t realize it, this was disruptive technology. Now we all search online for every clue prior to purchase. Then, showcasing model homes was considered a needless, too convenient excuse for potential purchasers not coming out to the sales centre. Benefits were difficult to show. Costs, however… Learning is painful.