mike beard : i know print

I had helped build a number of large, online transactional exchanges, now came this chance to install one in the real world! One lesson learned is that fine printing is never a commodity. There will always be a place for absolutely targeted, creatively designed printing. I'm afraid that place is shrinking in this instant, electronic world.

On the right some of the things print can do: an event sticker, a poster, a real estate pocket folder, a magazine ad and an employee newsletter. In general you can hold them, feel them, take them with you, stick them on the wall or in the top case, stick them anywhere. Ya just gotta love print. I do.

The following represents achievements as Print Program Manager for Xerox Business Services at Bell Canada and Bell Mobility.

CHALLENGE: Launch the Print Management Program across Bell Canada and Bell Mobilty nationwide. Thisincludes migration of all outsourced print projects to an online print auction/bidding system. It must be gain the complete acceptance of all internal Bell marketing clients, their ad agencies and incumbent printers.

ACTION: Wrote Marketing Plan. Wrote, designed and produced marketing presentations. Managed new sales team of print and document consultants who interviewed and inspected over 100 external printing companies.

Promoted program to over 300 internal communication, marketing and event professionals. Configured program, wrote new processes for quality controls and investigations, paper specifications, vendor issues, billing, advertising agency roles, workflow, daily processes and non-compliance activities.

RESULT: In the first 12 months, Bell reports 100% penetration.

CHALLENGE: Configure new business model to include Graphic Design Studio and Digital Asset Management offerings.

ACTION: Worked with Studio Managers, Graphic Designers and Print Specialists to smoothly rollout outsourced print services, reaching consulting level of service.

RESULT: Print Management smoothly introduced and poised to make entry into other entities within the Client's business landscape.