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To hear Bryan Kramer tell it like it is the Social Media Strategist is a multitasker, perfectly adept at speaking, writing and generally looking and typing great as he juggles hats like someone on the old Ed Sullivan show… if you get that reference you may not get Tweeting and Tumbling as well as Brian. A great, wise read at Social Media Today.
“Wow” is all you can say about Apple these days. But here’s the visual gift and a bit of a twist on the rainbow theme from the original Apple logos of the not-so-recent past. This one is all digital, button-like but still Apple. By that I mean so cool. Post from Robert Mead-Greene at Computer Arts UK
Research In Motion where are you??
Todd Wasserman at Mashable Business tells this story that car freaks (my words) hang out together. Reminds me of high school where ‘people who love cars’ were inseparable. Also amazing: “Meanwhile, Facebook also had some encouraging news for brands in the wake of last month’s Timeline switchover. Two auto brands, Ram trucks and Ford Mustang, saw increases of 291% and 52.6%, respectively in their People Talking About stats, a key measure of engagement.” What’s going on here?
Social Shares Drive 1 in 4 Online Shoppers to Purchase
Social Media is all about sharing and sharing information about good and bad products drives a hell of a lot of shopping as this report from Social Labs maintains.
Always a pleasure working with the (embattled) Aurora Cultural Centre. A smash hit from the time it was born, seems the perfect fit for Aurora. This is the cover for the latest, and last in this stylistic series as in future we will see changes to this format. New branding will augment the look and feel of these brochures, dropped into the local newspaper, but the feeling remains of a wise friend with lots to offer the community.
Well, here we are in 2012, and social media is all the rage… but NOW WHAT? Here’s an intelligent answer to that question from Erick Mott at iMedia Connection. As we all thought many years ago… content is king.
Was sorry to hear that there is a City Council bill coming up for vote this Tuesday evening that will prematurely end the contract for the overwhelmingly successful Aurora Cultural Centre. After an audit that found the Centre to be astute financially and spending money adroitly, this call to end the Centre years before their contract is due for renewal is both surprising and misguided. If you believe, as I do, that the Centre should be able to continue to offer outstanding art and music programs, historical lectures and cultural events (like the Queen’s York Rangers Governor Simcoe’s Levee coming up in May), please pass this poster on, or print and sign it and bring it to Tuesday evening’s Council meeting to show your support of this more than worthy cause! Please copy this link to http://www.mikebeard.com/SAVE.pdf to get a printable copy of the poster.
Brrr! Chilly winter is a tough palette, all grey and threatening skies. Or bright blue sky and white snow… after Christmas a winter palette leaves few choices.
So I was surprised when the Centre asked for the yellow headline, and surprised that it worked so well in this context. I love working with Gibson, a great, clean font just released. And what could be more apt? Designed by a Torontonian! Suits the Centre well and always sets beautifully. One luxury seldom afforded the typographically inclined is a full set of weights. In the case of Gibson, a beautiful, spare Light weight that just seems to sit effortlessly at the top of this brochure cover on the left. Like Winter minus the chill.
Well, almost….!
Some times creative work just seems to go right, unforced, natural. That’s the way it is with my work for the Aurora Cultural Centre. The iconic design of the Church Street School struck me right off as a architectural logo, meaning that the recognition factor of the school had recognition and cultural intent written all over it.
So to date I’ve done a small series of brochures like this one on the left, featuring an ever widening set of learning opportunities for the good citizens of Aurora. Guitar, Painting, Wood Carving, Lectures… even historically themed birthday parties where kids can dress up and go pioneer.
So I think the building serves well as a sign posts for what is offered within, and I am glad to offer and in my way, communicate a small part of it all.
In this case it’s the perfect fit.
